Electronic Gift
Cards
Today, electronic gift cards are very popular with customers.
They account for millions of dollars in sales annually. Merchants are learning
the sales power of these shopping conveniences for their customers.
At
Virginia Card Services, we work with clients to create unique gift cards for
their business that builds sales, traffic and brand awareness. Each merchant's
gift cards are uniquely designed to be an extension of the store's brand. All
graphics are full color and can be any design you wish.
Boosting
Sales with Ease
One of the fastest growing sources of sales in the
retail industry today is the funds generated through gift cards. According to
the survey, on average, consumers received 2.5 gift cards during the holidays
with a combined value of $106.
Other key findings include:
·
81% received at least one gift certificate to a store or mall
· 36%
received at least one to a restaurant/fast food establishment
· 10%
received at least one that could be used at a variety of stores/establishments
(e.g., an American Express gift card)
· 9% received at least one for
a personal service, such as a manicure
"The good news for
retailers is that roughly one in five (21 percent) consumers spent more than
the face value," said Tara Weiner, National Managing Partner of
Deloitte's Consumer Business Practice. "And if they spend more, they're likely
to spend nearly twice as much as the face value of the
card."
Shoppers, who spent more than the face value of the gift
card, spent a hefty 89% more than the average face value, $90 versus
$47.50.
Why You Need a Gift Card Program
There are
three primary reasons you should institute a gift card program:
- Become Competitive
& Stay Competitive
Competitors are already in this market and are very successful with gift cards - Building the Customer
Base
Often, gift cards are purchased by current customers who give the cards to non-customers. Redemption of the cards by previously non-customers introduces these customers to your business and helps to build the customer base. - Gift Card Programs
are Very Lucrative
Nationally, 10 - 12% of the value of gift cards is not redeemed. Why? There are several reasons: Cards are lost; people forget they have them; they use the bulk of the value and fail to redeem the few remaining dollars; or the cards are given to someone who is not geographically close to a redemption point. - Gift Cards are the
Foundation of Great Promotions
Great Promotions always brings traffic to your store and builds sales. Gift cards can be the tool to drive more money through your cash register. At Virginia Card Services we've got the exciting gift-card-based ideas to use your gift cards for winning promotions.
Nexgen Partner Strategies Handles All the Arrangements
Virginia Card Services will
handle all the arrangements for you to distribute and redeem gift cards. These
gift cards would be specific to your company and could not be redeemed by other
merchants.
Dollar value for individual cards can be assigned at the time
of sale, so that the value can change as requested by your
customers.
Customers redeem the card by presenting the card at the time
of purchase and the gift card is processed through the same terminal as a
credit or debit card. Any value remaining after a purchase remains on the card
and is available for future purchases thus encouraging recurring business with
your gift card-holding customers.
These gift cards will be designed with
custom graphics. This allows you to make the cards look unique and tie to the
store's existing colors and graphics. Your gift cards will become a powerful
marketing tool and enhance your brand awareness.
Our Clients Pay Less for Great
Service
(804) 360-7450
· (804) 360-7457 FAX
Nexgen Partner Strategies Fully
Supports all Major POS Systems
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Nexgen Partner Strategies is a Registered ISO/MSP of Wells Fargo Bank, N.A., Walnut
Creek, CA.